HERRINGDONE TWEED DRESS

-Occasion Series-

For Semon Apartment,
The first Occasion Series.

This dress is
It didn't start with "Let's make clothes for special occasions."

I came across a piece of fabric that captured my heart at first sight.
This fabric is so pretty
"I wonder if I can use this material to create a special outfit that is unique to Semon?"
This series was born from that idea.

-About the design-

Add a classic touch to your chest
Subtle Semon.A embroidery.

With a balance that is not too sweet,
It is designed to be suitable for both special occasions and everyday wear.

The back style is
The zipper design gives it a more mature look.
Of course, the quality of the appearance,
The lining is all sewn in,
It is easy to put on and take off, and is designed to put less strain on children.

Gathered at the waist,
The silhouette sways softly with every movement.
The rounded puff sleeves
It gently brings out your femininity.

-About the material-

The outer fabric is
87% polyester, 12% rayon, 1% polyurethane.

- Durable polyester keeps its shape - Soft rayon gives it a refined drape - A small amount of polyurethane ensures ease of movement

While there is a sense of neatness,
The material is comfortable for children to wear for long periods of time without getting tired.

The lining is 100% polyester.
It feels smooth on the skin,
Another great feature is that it doesn't feel itchy.

Entrance ceremonies, weddings, anniversary dinners, etc.
A slightly more formal scene.

But this dress,
It's not just "clothes for special occasions."

Pair with tights or socks,
Great for everyday outings and family photos.
I want to enjoy a little fashion today.
It's a piece you'll naturally reach for on days like that.

When you see your child standing there wearing this dress,
"I'm glad I chose it after all."
I created this while imagining the moment when people would think that way.

-About washing and care-

To ensure you can enjoy the beautiful silhouette and texture for a long time,
Gentle care is recommended.

・When washing, turn the garment inside out and place it in a laundry net. ・For home washing, we recommend hand washing or using the dry cycle (weak water flow). ・To prevent color transfer, avoid washing with light-colored items. ・Avoid using a dryer; reshape and dry in the shade.

If you are ironing,
Be sure to use a pressing cloth and lightly condition at low temperature.

With a little help,
It will also be a comfortable piece to wear on your next special occasion.

-Storage-

After wearing, we recommend storing it in a place with low humidity.
If you hang it on a hanger,
It also keeps the shape of gathers and puff sleeves neatly.

Looking at the price alone,
This is definitely not the kind of dress that you can casually wear in multiples.

And yet, we
I wanted to create a piece that could be worn and cherished for a long time.

On important days,
It can be a companion to everyday life,
This is an occasion dress that is typical of Semon Apartment.

[About size]
(80) Width: 28 Total Length: 45 Sleeve Length: 30
(90) Width: 30 Total Length: 49 Sleeve Length: 33
(100) Width: 32 Total Length: 53 Sleeve Length: 36
(110) Width: 34 Total Length: 57 Sleeve Length: 39
(120) Width: 36 Total Length: 61 Sleeve Length: 42
(130) Width: 38 Total Length: 65 Sleeve Length: 45
(Unit: cm)

・Please allow for a 1-2cm error.
・Errors may occur depending on how you measure.

[About the material]
Outer: 87% polyester
12% rayon
1% polyurethane
Lining: 100% polyester

[Product specifications]
*There may be small marks near the edge of the lining fabric that occur during the manufacturing process.
This is not a defective item and there is no problem with wear or quality.
Please be aware of this in advance.

[About color]
The pattern and color intensity may vary depending on the production lot.
The color of the actual product may differ from the image depending on your monitor and the lighting conditions during photography.
Colours and designs may be changed without prior notice.

[About the brand]
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Semon Apartment

We're all different and that's beautiful
"Everyone is different and everyone is good"
"Children have a lot of potential"

That's the meaning behind it.

We offer unisex clothing with a focus on patterns, shapes, and color schemes, such as floral patterns that are easy for boys to wear and cool pants that girls can wear.

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